by Martha Pearson | Jul 16, 2026 | Uncategorized
Hiring the wrong iOS developer can sink your project before it ever reaches the App Store. We’ve seen it happen too many times: founders pick the cheapest freelancer, get a half-finished build six months later, and have to start over. At Iris, we build iOS apps...
by Martha Pearson | Jul 9, 2026 | Uncategorized
Choosing the right navigation structure is one of the most important decisions you’ll make when building an iOS app. Get it right and users glide through your product without thinking. Get it wrong and even the most beautiful interface will feel confusing, slow,...
by Martha Pearson | Jul 1, 2026 | Uncategorized
If you’re a founder building an iOS, iPadOS, macOS, watchOS, or visionOS app, you’ve probably heard your designer or developer mention the Apple Human Interface Guidelines (HIG). And if you nodded along without fully knowing what they were talking about,...
by Martha Pearson | Jun 30, 2026 | Uncategorized
If you’re a founder asking how much it costs to build an MVP iPhone app in 2026, you’ve probably seen prices ranging from $10,000 to $250,000 online. That’s not very helpful when you’re trying to plan a real budget. At Iris, we build iPhone...
by Martha Pearson | Jun 22, 2026 | Uncategorized
Building a mobile app without UX research is like shipping code without testing. It might work, but you’ll only find out when users start uninstalling. The good news? You don’t need a six-figure research budget or a team of PhDs to learn what your users...
