by Martha Pearson | Oct 24, 2026 | Uncategorized
Every week, design briefs land in our inbox. Some are three lines in an email (“we need an app like Uber but for dog walkers, how much?”). Others are 40-page PRDs with no visual direction at all. Both cause the same thing: questions, delays, assumptions,...
by Martha Pearson | Oct 16, 2026 | Uncategorized
Most teams design the iPhone screens first, ship them, then check the “iPad” box a few weeks later. The result is almost always the same: a stretched iPhone app with a tab bar floating at the bottom of a 13-inch canvas, buttons the size of coasters, and...
by Martha Pearson | Oct 9, 2026 | Uncategorized
Most mobile apps lose roughly three out of four users within 30 days of install. That number gets quoted a lot, and it is broadly accurate, but it hides the part that matters: the churn is not spread evenly. The bulk of it happens in the first 24 hours, and almost...
by Martha Pearson | Oct 1, 2026 | Uncategorized
Most iOS projects do not slow down because designers draw slowly or because developers write bad Swift. They slow down in the gap between the two: the screen that looks 4 points off, the blue that exists in six slightly different values, the button that behaves...
by Martha Pearson | Sep 30, 2026 | Uncategorized
Every iOS founder hits the same fork in the road right before launch: should you sell your app once, sell things inside it, or charge every month? The “in app purchase vs subscription” debate gets argued endlessly on Reddit, but most threads mix up two...
