by Martha Pearson | Aug 9, 2026 | Uncategorized
Most iOS apps lose between 60% and 80% of new users within the first session, and the biggest bleed happens in the opening 60 seconds. If your onboarding flow asks too much, explains too little, or fights Apple’s native conventions, users swipe up and never come...
by Martha Pearson | Aug 1, 2026 | Uncategorized
Dark Mode is no longer a nice-to-have on iOS. Since Apple shipped it back in iOS 13, users expect every app on their home screen to switch gracefully when the system appearance changes. At Iris, we design a lot of iOS interfaces for clients across fintech, health, and...
by Martha Pearson | Jul 24, 2026 | Uncategorized
Connecting your iOS app to external services is rarely as simple as copy-pasting a URL into URLSession. Between OAuth flows, token refresh, retry logic, decoding edge cases, and writing tests that don’t hit the real network, third party API integration on iOS...
by Martha Pearson | Jul 16, 2026 | Uncategorized
Hiring the wrong iOS developer can sink your project before it ever reaches the App Store. We’ve seen it happen too many times: founders pick the cheapest freelancer, get a half-finished build six months later, and have to start over. At Iris, we build iOS apps...
by Martha Pearson | Jul 9, 2026 | Uncategorized
Choosing the right navigation structure is one of the most important decisions you’ll make when building an iOS app. Get it right and users glide through your product without thinking. Get it wrong and even the most beautiful interface will feel confusing, slow,...
