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Every week, design briefs land in our inbox. Some are three lines in an email ("we need an app like Uber but for dog walkers, how much?"). Others are 40-page PRDs with no visual direction at all....

Most teams design the iPhone screens first, ship them, then check the "iPad" box a few weeks later. The result is almost always the same: a stretched iPhone app with a tab bar floating at the bottom...

Most mobile apps lose roughly three out of four users within 30 days of install. That number gets quoted a lot, and it is broadly accurate, but it hides the part that matters: the churn is not...

Most iOS projects do not slow down because designers draw slowly or because developers write bad Swift. They slow down in the gap between the two: the screen that looks 4 points off, the blue that...

Every iOS founder hits the same fork in the road right before launch: should you sell your app once, sell things inside it, or charge every month? The "in app purchase vs subscription" debate gets...

Most iOS teams treat the screenshot gallery as a formality: export five shots from the simulator, drop them into App Store Connect, ship. Then they wonder why paid traffic converts at 22% while a...

If you design iOS apps in 2026 and you're still torn between Figma and Sketch, you're not alone. The debate never really ended, it just shifted. Figma became the collaboration giant, Sketch doubled...

You have an app idea. You have no technical co-founder, no engineering team, and probably no clue where to start. Sound familiar? You are not alone. Most first-time founders get stuck in the same...

Slow apps get deleted. According to recent App Store analytics, users abandon an app if it takes more than 3 seconds to load, and every 100ms of extra latency reduces engagement by roughly 7%. If...

At Iris, we audit dozens of iOS apps every year, and the same accessibility gaps keep showing up. Missing VoiceOver labels, hard-coded font sizes, 3:1 contrast on primary CTAs, buttons the size of a...