by Martha Pearson | Sep 22, 2026 | Uncategorized
Most iOS teams treat the screenshot gallery as a formality: export five shots from the simulator, drop them into App Store Connect, ship. Then they wonder why paid traffic converts at 22% while a competitor with a worse product sits at 38%. We build and ship product...
by Martha Pearson | Sep 15, 2026 | Uncategorized
If you design iOS apps in 2026 and you’re still torn between Figma and Sketch, you’re not alone. The debate never really ended, it just shifted. Figma became the collaboration giant, Sketch doubled down on being a native Mac design tool with a real focus...
by Martha Pearson | Sep 7, 2026 | Uncategorized
You have an app idea. You have no technical co-founder, no engineering team, and probably no clue where to start. Sound familiar? You are not alone. Most first-time founders get stuck in the same trap: they either try to build everything at once, or they spend six...
by Martha Pearson | Aug 24, 2026 | Uncategorized
Slow apps get deleted. According to recent App Store analytics, users abandon an app if it takes more than 3 seconds to load, and every 100ms of extra latency reduces engagement by roughly 7%. If you’re a Swift developer, iOS app performance optimization is no...
by Martha Pearson | Aug 16, 2026 | Uncategorized
At Iris, we audit dozens of iOS apps every year, and the same accessibility gaps keep showing up. Missing VoiceOver labels, hard-coded font sizes, 3:1 contrast on primary CTAs, buttons the size of a raisin. The good news: most of these issues take minutes to fix once...
by Martha Pearson | Aug 9, 2026 | Uncategorized
Most iOS apps lose between 60% and 80% of new users within the first session, and the biggest bleed happens in the opening 60 seconds. If your onboarding flow asks too much, explains too little, or fights Apple’s native conventions, users swipe up and never come...
