by Martha Pearson | Oct 9, 2026 | Uncategorized
Most mobile apps lose roughly three out of four users within 30 days of install. That number gets quoted a lot, and it is broadly accurate, but it hides the part that matters: the churn is not spread evenly. The bulk of it happens in the first 24 hours, and almost...
by Martha Pearson | Oct 1, 2026 | Uncategorized
Most iOS projects do not slow down because designers draw slowly or because developers write bad Swift. They slow down in the gap between the two: the screen that looks 4 points off, the blue that exists in six slightly different values, the button that behaves...
by Martha Pearson | Sep 30, 2026 | Uncategorized
Every iOS founder hits the same fork in the road right before launch: should you sell your app once, sell things inside it, or charge every month? The “in app purchase vs subscription” debate gets argued endlessly on Reddit, but most threads mix up two...
by Martha Pearson | Sep 22, 2026 | Uncategorized
Most iOS teams treat the screenshot gallery as a formality: export five shots from the simulator, drop them into App Store Connect, ship. Then they wonder why paid traffic converts at 22% while a competitor with a worse product sits at 38%. We build and ship product...
by Martha Pearson | Sep 15, 2026 | Uncategorized
If you design iOS apps in 2026 and you’re still torn between Figma and Sketch, you’re not alone. The debate never really ended, it just shifted. Figma became the collaboration giant, Sketch doubled down on being a native Mac design tool with a real focus...
by Martha Pearson | Sep 7, 2026 | Uncategorized
You have an app idea. You have no technical co-founder, no engineering team, and probably no clue where to start. Sound familiar? You are not alone. Most first-time founders get stuck in the same trap: they either try to build everything at once, or they spend six...
